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Event / Marketing Manager

Department: Unassigned Department
Location: New York, NY

Overview

The Event / Marketing Manager is responsible for researching and developing creative ideas for events that help to generate traffic and elevate the company brand opinion by fostering a connection with the local community. The Event / Marketing Manager works under the guidance of the Director; they also coordinate with the staff to ensure successful implementation and execution of all events.

The events hosted at the venue will provide plentiful opportunity for guests to experience the warm, inviting, luxurious experience of the brand offers while engaging them with the products and technologies. Responsible for preparing all event documentation and coordinates with marketing, business and relationship development, membership manager, and other departments to ensure consistent, high level service throughout pre-event, event and post-event phases of events.

Qualifications

  • Bachelor’s degree required
  • 6-8+ years total work experience centered around growth and digital marketing including implementing strategies to accelerate growth.
  • Experience driving marketing and communications programs including events, media, etc.
  • Ability to successfully deliver on goals and business results.
  • Demonstrated ability to take high-level objectives and leverage data to draw out insights carried through to execution.
  • Broad experience in CRM, Salesforce, and/or similar platforms
  • Proven ability to leverage data, quantitative analysis and advanced analytics to deliver actionable insights, guide strategic decisions and directly drive business results.
  • Exceptional communication skills including distinctive persuasive and presentation skills.
  • Ability to successfully communicate complex concepts, share insights, and make recommendations across a varied audience
  • Deep understanding of the objectives and success metrics across marketing, guest experience, organizational transformations, digital, operations, enterprise management and finance
  • Marketing management expertise supported by (1) strong leadership, (2) organizational design and change management capabilities, and (3) global operational savvy all coupled with a guest-first marketing mindset.

Working Conditions

  • Frequently standing up or moving within and outside of the facility safely and efficiently.
  • Must be able to move about assigned venue safely, and with ease
  • Carrying or lifting items weighing up to 30 pounds.
  • Ability to climb stairs as necessary, and regularly drive a motor vehicle
  • Bending, stooping, kneeling
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Preferred Skills:

  • Expert at CRM, Salesforce, Excel, PowerPoint, Google Analytics, SEO, social media initiatives, and the Adobe Creative Cloud suite.
  • Ability to apply that knowledge to analysis and recommendations
  • Self-driven innovative strategic thinker who is resourceful and has the ability to look beyond existing business and technology limitations
  • Proven competence in delivering in parallel across multiple projects and ability to prioritize resource allocation based on business needs and ROI.
  • Creative yet highly structured thinker that can generate ideas and execute them in a timely manner within tight budgetary constraints.

Core Role Activities

Marketing and Event Coordination

  • Manages and develop events calendar and communications with the internal teams.
  • Leads project scope and strategy and tactics including staffing requirements, program plans, budget, oversight over the registration process and collaborating on initiatives to promote the events.
  • Coordinates and leads event operations cross-functional meetings, planning and reviewing event schedule, while pre-planning meetings and content for discussion with Event Manager in advance.
  • Collaborates with internal teams in support of event plans, resource allocation, relaying all pertinent event information to cross-functional partners to relay to their staff in advance of events.
  • Transforms the vision of all events into best in class productions.
  • Creates and leads the execution of the department’s strategic plan to identify, generate and maximize participants’ experience.
  • Oversees print and digital communications to event attendees – look and feel, tone and written style.
  • Develop and execute the marketing and communication vision through all channels.
  • Implement a unified, innovative marketing vision as the basis for developing integrated, strategic marketing plans.
  • Grow presence via building strong traditional marketing channels as well as through digital and social media and platforms.
  • Lead guest and owner acquisition marketing and ensure guest acquisition is converted at the highest rate possible.
  • Manage the annual marketing budget, making smart, effective and efficient investments that deliver a highly attractive ROI
  • Lead all direct to consumer, direct to business, social media and website marketing.
  • Own our external website, social media, and digital marketing
  • Implement world-class CRM capabilities for marketing.
  • Create successful marketing and public relations campaigns that work within the budgetary parameters.
  • Ensure marketing messages are customized to the relevance of geographic market and local market.
  • Implement a digital marketing business model.
  • Design, implement, and maintain a digital marketing model.
  • Perform strategic analysis and create a centralized marketing vision.
  • Implement strong organizational marketing capabilities around data, tracking, and analysis to deepen membership, owner, guest and employee engagement.
  • Support a wide-ranging marketing agenda across our various service offerings - offerings that are different yet highly connected. Build an innovative marketing model that allows the brand to be truly differentiated in the marketplace and Meatpacking community.
  • Create an innovative marketing agenda ensuring leadership has full exposure to market data and insights to make appropriate decisions.
  • Fuel the development of new ideas that will align with the innovation that is at the heart of the brand.
  • Create and own all marketing assets including collateral, surveys, promotions, and communications.
  • Leverage the highly innovative brand vision and values in the area of superb guest experience and culture to innovatively promote brand offerings.
  • Support the brand culture and represent that culture through marketing assets.
  • Develop a vision, persuasively communicate, and execute accordingly in ensuring a seamless, holistic and premium marketing and communications experience.
  • Coordinate all activities for events, media, etc. with On-Site Director & Manager of Guest Experience
  • Coordinates and works effectively with the entire venue management team to effectively execute all marketing, communications and events.
  • Dedicated to coordinating all venue event staff members.
  • Works with venue managers for all operations, events and food and beverage strategy.
  • Leads the marketing, business development, and relationship development
  • Inspires team and self in the planning, marketing, management and execution of private events.
  • Inspires others through continuous coaching and performance feedback, meeting routines, on-the-job training and fostering professional development to build an engaged team culture.
  • Responsible for influencing team, cross-functional and external partners in support of agreed upon objectives and budget targets.
  • Training new team members and partners (internal or external) on event management requirements and protocols.

Guest and Public Relations Management

  • Establishes presence in the market by actively promoting an exemplary brand center/brand image, involving oneself in the local community, and by developing strategic alliances with other brands, local officials, businesses, and owners; anticipates needs of large groups or high-profile guests in order to deliver flawless service; verifies that products, services, and events attain the appropriate publicity (“PR buzz”).
  • Interacts with guests, owners, and members (influencers) on a frequent basis to obtain feedback about their experiences on property.
  • Utilizes member/guest/owner feedback to recognize outstanding employee service performance and improve service delivery.
  • Emphasizes and holds leadership team accountable for addressing experience failures or potential experience failures, and for developing innovative ways to exceed guest expectations.

 

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